Hardcore Carnivore Black Beef Rub 368g is a bold, activated charcoal-based seasoning designed to enhance the natural flavours of beef and red meats. Crafted with a blend of sea salt, black pepper, garlic, onion, and a hint of chilli, this rub creates a rich crust and deep colour when grilled or smoked. Ideal for steaks, brisket, and BBQ meats. Gluten-free, MSG-free, and keto-friendly. Store in a cool, dry place and consume within 6–8 weeks once opened.